What is Email Marketing
One segment of internet marketing is email marketing. This is the use of emails to promote products or services, develop or create relationships with potential clients or customers. Appropriate use of email marketing also allows businesses to tailor their marketing or campaign messages to suit their customers.
The use of a professional email for your marketing cannot be overemphasized, most businesses who run a website still make the mistake of using a gmail.com, yahoo.com and the likes for their email marketing – albeit out of ignorance. Now, there’s absolutely nothing wrong with using those accounts if you do not have an active domain name, but if you do, it is best you take advantage of this and let your customers see your business in a different light.
The basics of creating a Business email account
Creating a professional email address is no rocket science. It is almost like setting up a website, but if you have none, you will have to set one up by creating a hosting account with a good hosting provider. Most hosting providers usually have an all-inclusive package.
To set up your business account, you need a customized domain name, an example of this is www.yourbusinessname.com, once you have this, you will subsequently make use of it for your business email, i.e., [email protected] or [email protected]
What are the benefits of using a professional email address
Using a business email increases your brand value and makes communication with prospects and customers more professional. Here are some of the benefits of using a professional email for your business :
Anytime you send an email to a client or prospect, your brand name reflects in your message. If you have plans on running promotions, this is the best way to avoid the spam filter so that your messages can be seen. For this to happen, you need an email service provider like Constant Contact or MailChimp for your customer communications and marketing pieces.
Customers trust a business email account more than a comcast.com or yahoo.com because a business account is most often associated with a domain name (your company’s business domain name) where your primary website is hosted. This makes it easy for customers to recognize your website address and possibly inquire further on your product or services. This also builds their trust in your business and in turn promotes brand loyalty. An anonymous email mostly looks fishy and affects the trust factor substantially.
Vis-à-vis the benefits gotten from a professional email address, it costs nothing. A lot of businesses think an investment in a business mail is wasteful, but as soon as they give it a shot and see the benefits it brings, they realize it is worth the investment.
It is common knowledge that most malware and hacking attacks are mostly directed towards free email service providers. They do not have the needed security measures, and this makes them unsuitable for confidential business operations. More so, you have little or no control over your email address but a customized business mail provides you with many security features that cover you from spamming, hacking and malware attacks, and it also gives you full control over it.
Most email service providers offer a range of affordable customized storage spaces to customers. Consider your email requirements and open a ticket with your provider, you are on your way to having more storage space.
Imagine you get an e-mail from [email protected] advertising a product or service. At first glance, the email address says nothing about its brand or product, what immediately comes to mind is “spam.” A custom domain makes it possible to set up email addresses for your sales team to make it easier to send inquiries and work those leads to help in growing your business.
Having discussed what email marketing is, how to get a business email, what they look like and the benefits of having one as a business. Let us discuss what email signatures are.
A signature represents a personality. When you see a signature, the first thing that comes to mind is the person behind it, this is the simple logic behind email signatures. An email signature is a must-have, as it helps build your brand identity and also creates a lasting impression on the minds of your customers. An email signature is a block of text containing your business name, logo, business URL, contact information, position and email address appended at the end of an email message. A good email signature should be:
- Easy to read
Information like personal quotes, several contact numbers, additional pictures should be avoided. What are some of the benefits of an email signature:
- An email signature is basically a digital business card, when done properly, it can add a professional feel to every mail you send.
- Email signatures make it easier to share your contact details without appearing like an intruder. When you add your phone number, business address, email address and other necessary information, connecting with you or your business become very easy.
- This is also a great avenue to promote your social media handles so that you can get new followers for your business for free.
- Your company logo represents your brand identity, including it in your signature allows for easy recognition of your business.
- Promotional banners, upcoming events, and surveys can be included in your email signature. This creates a boost in your marketing activities.
Designing and implementing an email signature isn’t time-consuming, and the benefits of using one can be seen above. Just remember to keep it simple and slim.
Ultimately, if you have a business, you should consider a domain name and a professional email address. This separates you from the amateurs. Armed with this knowledge, you are on your way to getting more sales, building a better brand, having a loyal customer base and possibly referrals. Your email list will also become responsive and in turn affect your bottom line.